Strands of Beauty

Hair and Fashion Expo

Dakar, Senegal June 19-21, 2026

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What to Expect at the Expo

  • Africa's Next Beauty Boss Crowning

    The most electrifying live beauty battle on the continent.

    Witness the live finale of our Beauty Reality Show — where you help crown the winner.

    Elite beauty bosses go head-to-head in speed, creativity, and precision, competing for the crown, cash prizes, and international recognition.

  • High Fashion Runway

    Experience African couture up close, then step into the ultimate luxury beauty playground.

    Watch the runway come alive with bold designs and cultural glamour — then enter the exclusive Hair Try-On Lounge, where you can touch, try, and feel the newest wigs, extensions, textures, and elite beauty products from around the world.

    A fashion experience you can see, feel, and wear.

  • Hands on Beauty Training and Certification

    Boss up your business.

    Grow your beauty business with strategies from international industry experts.

    Secrets from international beauty experts on expansion, income growth, and building a beauty brand that lasts. Learn the techniques on diverse hair types, strategies, and systems used by top earners around the world — and take your business to the next level.

  • Kings’ Cuts

    Where Men’s Grooming Rules the Throne

    Kings’ Cuts — the ultimate grooming sanctuary for men who take pride in looking sharp, confident, and unstoppable.

    This is the men’s lounge of the Strands of Beauty Expo, dedicated to precision cuts, flawless tapers, clean shaves, beard mastery, locs, and next-level grooming.

    Step inside and experience:

    🔥 Elite Barbers showcasing modern cuts, fades, and techniques

    🔥 Beard shaping + grooming demos by top professionals

    🔥 Men’s skincare + haircare brands tailored for kings

    🔥 Live grooming tutorials so you can level up your look

    🔥 The atmosphere of a luxury men’s grooming lounge

    Whether you’re here for a fresh cut, a style transformation, or to learn how to sharpen your grooming game — this is where men upgrade their entire look.

    Because every king deserves a royal finish.

  • Luxury Hair Try-On Lounge

    See It. Feel It. Wear It. Own It.

    Step into the most glamorous corner of the Strands of Beauty Hair & Fashion Expo — the Luxury Hair Try-On Lounge, where beauty becomes an experience.

    Explore a curated collection of premium wigs, extensions, and textures from around the world, hand-selected for women who demand softness, movement, and luxury.

    In this immersive beauty lounge, attendees can:

    💫 Try on high-end wigs and units in various lengths, colors, and textures

    💫 Feel the difference between standard hair and luxury premium strands

    💫 See how each style transforms your look instantly

    💫 Get guidance from expert stylists on what fits your face, lifestyle, and aesthetic

    💫 Experience luxury hair in a way you’ve never been able to online

    Whether you’re curious about Tree Braids, exploring protective styles, or searching for that perfect wig—this is the space to experiment, discover, and elevate your look in real time.

    This isn’t just a lounge.

    It’s your exclusive VIP access to the future of luxury beauty.

    Touch it. Try it. Transform your look.

  • Strands of Beauty Market

    The Beauty City You Can Shop

    The beating heart of the Expo — the Strands of Beauty Market, an immersive shopping experience designed like a vibrant mini-city. Each aisle, corner, and district is mapped out so attendees can easily explore, discover, and revisit their favorite vendors after the show.

    Stroll through beauty “neighborhoods” featuring:

    🌿 Natural Hair & Shea District

    💎 Luxury Wig & Extension Boulevard

    💄 Makeup & Glam Alley

    🧴 Skincare & Wellness Row

    👗 Fashion & Accessories Square

    💈 Kings’ Cuts Men's Grooming Avenue

    With exclusive Expo-Only products, limited-edition bundles, and special prices you won’t find anywhere else, the Strands of Beauty Market is where your shopping turns into an adventure.

    To make it even more unforgettable, we’re hosting:

    🎉 Expo Scavenger Hunts

    Find hidden beauty treasures, collect stamps, and win prizes you’ll brag about.

    🏆 Vendor Competitions

    Vote for Best Product, Best Beauty Innovation, Best Customer Experience, and more.

    💼 Business Networking Spots

    Meet the makers, brand founders, and creators behind the products you love.

    The Strands of Beauty Market isn’t just a place to shop —

    It’s a full city of beauty, culture, and discovery.

    Come explore. Come win. Come shop like never before.
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Africa's Next Beauty Boss?

Is it you? The search is ON for Africa’s next global beauty superstar — and this is YOUR chance to shine.

Lucrum Entertainment is casting beauty creators from across Africa and the diaspora for our official Beauty Reality Show, where talent, creativity, confidence, and business hustle collide.

This is more than a competition.

It’s a life-changing opportunity to elevate your brand, your income, and your visibility on an international stage.

The winner will be crowned at the Strands of Beauty Hair & Beauty Expo 2026.

Enter Casting Call

🌍 Current World Record Beauty Attempt Be Part of History

This isn’t just an expo — it’s a world-record stage.

At the Strands of Beauty Hair & Fashion Expo, we will attempt to set a world record: in hair and beauty. This a massive, never-before-seen braiding achievement, performed LIVE in front of thousands of witnesses.

Picture this:

Hundreds of stylists and models.

One unified vision: Bring the world record to Senegal!
Every person in the present will be a part of beauty history.

You won’t just be watching an event…

You’ll be able to say “I was there when Strands of Beauty made history.”

A moment the whole world will be watching Senegal.

Register to participate

The Strands of Beauty Runway Experience

Where Fashion, Culture, and Hair Become Art

Step into a world where style is storytelling and every model carries the heartbeat of African elegance and global luxury.

The Strands of Beauty Fashion Show is a breathtaking fusion of:

👠 Women’s Couture – bold silhouettes, flowing fabrics, and modern African glamour.

👔 Men’s High Fashion – sharp tailoring, cultural influence, and international runway presence.

💇🏽‍♀️ Hair as Art – Tree Braids, extensions, sculpted styles, and avant-garde looks designed by elite beauty creatives.

Cultural Expression – African patterns, textures, colors, and movement brought to life on the runway.

This is more than a fashion show. It's a love letter to the power of African style.

Watch models glide down the runway wearing designs from Senegal, The Gambia, and across the diaspora — each look paired with striking hair masterpieces created exclusively for the Expo.

Beauty. Fashion. Hair. Culture.

Be a Fashion Vendor

Become a Sponsor

Partner with the Biggest Beauty & Fashion Event in West Africa

Strands of Beauty Hair & Fashion Expo is more than an event — it’s a cultural movement.

A celebration of African beauty, global fashion, innovation, and entrepreneurship.

This is where thousands of beauty lovers, influencers, stylists, braiders, barbers, designers, and shoppers gather for two extraordinary days of inspiration, education, and unforgettable experiences.

As a sponsor, your brand becomes part of this moment in history.

By partnering with us, you gain access to:

✨ Thousands of in-person attendees

✨ A combined digital reach across the U.S. + Senegal + The Gambia

✨ Beauty professionals, salon owners, barbers, and product buyers

✨ The World Record Attempt platform (media magnet!)

✨ International visibility through Strands of Beauty global channels

✨ Press, influencers, and celebrity ambassadors

✨ A chance to support entrepreneurship and cultural impact across Africa

This is your opportunity to stand beside one of the most influential beauty brands expanding across Africa.

Join us as a sponsor and make your brand part of the story.