Since 2006, Home of the Original Tree Braids
We are the #1 destination for the Real Tree Braids.
Specializing in Protective Styles, Extensions, and Hands-on Beauty Business Training. Founded by Ethena Profit—also known as the Braid Boss—The SOB team has completed over 2 million hours of Tree Braids over the past 2 decades.
We have hundreds of braiders who trained and started at Strands of Beauty.
Ethena a.k.a. The Originator of Tree Braids is back with more heat, more power, and exclusive access to styles, training, and the experience you’ve been craving.
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Tree Braids That Turn Heads
Flawless |Protective
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#1 Braid School for Braid Bosses & BeautEntertainment
Hands-on Certifications | Classes | Entertainment Placement
Strands of Beauty Signature Shop
Hair, Tools, & Products for the Real OnesÂ
Auditions have been extended April 30 - Apply Now!
Are you a braider ready for TV? Submit your Audition.Â
Need a Braidcation? Â
Register now for The Braider's Convention at Sea! Get one-on-one beauty business training for your specific company, wholesale secrets, and learn how to get on set as a stylist.Â
Want to learn to Tree Braid?
Join our exclusive network of rising braid stars and learn the signature style that made Strands of Beauty famous.
Inside the SOB Braider Network, you’ll discover:
✨ Our one-of-a-kind Tree Braid technique
💫 The art of SOB’ing your clients—our unique service method
🧵 How to work with our custom Tree Braid hair for flawless installs
đź’Ľ Business tips to turn braids into bank
🎓 Whether you're a beginner or a stylist ready to level up—this is your next move.
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