Since 2006, Home of the Original Tree Braids

We are the #1 destination for Tree Braids , Protective Styles, and Hands-on Beauty Business Training. Founded by Ethena Profit—also known as the Braid Boss—SOB has completed over 2 million hours of Tree Braids, trained thousands of stylists, and revolutionized the braid game through Tree Braids. 
No matter your city, If you are looking for the real Tree Braids, you're in the right place.

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Tree Braids

Flawless |Protective

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#1 Braid School for Braid Bosses & BeautEntertainment

Hands-on Certifications | Classes | Entertainment Placement

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Braid Boss Shop

Shop like a pro - Slay like a boss. 

Auditions have been extended  April 30 - Apply Now!

Are you a braider ready for TV?  Submit your Audition. 

Need a Braidcation?  

Register now for The Braider's Convention at Sea!  Get one-on-one beauty business training for your specific company, wholesale secrets, and learn how to get on set as a stylist. 

Want to learn to Tree Braid?

Join our exclusive network of rising braid stars and learn the signature style that made Strands of Beauty famous.

Inside the SOB Braider Network, you’ll discover:

✨ Our one-of-a-kind Tree Braid technique
💫 The art of SOB’ing your clients—our unique service method
đź§µ How to work with our custom Tree Braid hair for flawless installs
đź’Ľ Business tips to turn braids into bank

🎓 Whether you're a beginner or a stylist ready to level up—this is your next move.

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