In 2013 Ethena turned Strands of Beauty into a franchise and soon after was awarded eight (8) military contracts for hair salons in three states. In 2018, she closed the salons and took a sabbatical.
In 2019 after a divorce, she revived the brand and expanded west to Phoenix, Arizona, and Las Vegas, Nevada. During this time she. created a pen name: Nzinga Mutuba (after her favorite character in the hit show Jacob’s Cross) and her Ghanian Ancestry. During the Covid shutdown period, she became an adult content Kindle published author & co-author, writing eight (8) books and launching Ethena’s Play Pen Podcast. Her ninth book, A Memoir Guide is set to release in the Winter of 2022.
After serving as the Chief Operating Officer for over a decade, being at the helm of operating ten (10) brick & mortar salons including eight US military contracted and two civilian salons, four pop-up shops, and mobile braiding services spanning eight (8) states, Ethena is excited to continue expanding the team to more cities and enhancing the beauty of their clients.
Her focus is on taking care of her clients, building the beauty brands of other braiders, writing, hosting her podcast, and building the Strands of Beauty Institute.
She has been an instructor for several years at the Bronner Bros. International Hair and Beauty Show, Miami Beauty Expo, and provides training and mentorship for other braiders and rising beauty business professionals through her own institute.
She is a mother of two lovely daughters, an author, podcast host (Ethena’s Play Pen), and the founder of Ethena Braids, Strands of Beauty, LLC, The Strands of Beauty Institute of Braids and Beauty Business Development, The Strands of Beauty Hair Co., and The Greatness International Hair & Beauty Show (Ghana). Ethena has a bachelor’s degree from Arizona State University along with several certifications from FEMA, The Department of Homeland Security, and other professional licenses.